This page brings together the resources System Partner companies need to work with bluesign: bluepass certification mark guidance, communication and messaging guidance, label artwork, and System Partner identity assets. Updated as new materials become available.
The resources here cover three things. bluepass is the certification mark on certified products, articles, and chemical products: the bluepass guidance and label artwork cover the mark, its claims, and the files to produce it. Communication and messaging is how you describe bluesign, the partnership, and bluepass in your own channels. System Partner identity is how a company shows its partnership with bluesign.
Not sure which resource you need? Contact your bluesign point of contact.
How to apply the bluepass mark and make claims about certified products, articles, and chemical products. Start with the Labels & Claims Guide. The Transition Guideline covers the move from the previous bluesign® PRODUCT and bluesign® APPROVED marks. The FAQ document answers frequently asked questions about bluepass. The Translation Guide translates the claims into multiple languages.
The bluesign System Partner logo and brand guidelines, for companies communicating their partnership with bluesign. This is separate from the bluepass certification mark. Use these assets only as set out in the guidelines, to keep partner communication consistent and accurate.
How to describe bluesign, the System Partnership, and bluepass in your own channels: website, sustainability pages, social media, press, sales, and events. It gives you approved descriptions, ready-to-use wording, and clear examples of what to say and what to avoid, so you can communicate accurately without sending every piece of copy to bluesign for review. For the mark and approved claims on products, see the bluepass Labels & Claims Guide. For logo files, see the System Partner identity section.
Production files for the bluepass labels and marks. Each download is a self-contained zip with the color modes needed for its use (CMYK, Pantone coated, Pantone uncoated, RGB). Two things vary: the words on the mark (bluepass, bluepass certified, or the product type), and whether the QR code is built in. Both the mark + QR and the mark only work in print and digital. Pick your product type, then the option that fits your label. The Labels & Claims Guide explains which to use and when.
(finished consumer goods: apparel, footwear, equipment, home textiles)
(fabrics, accessories, and trims)
(use across product types, or where you do not want to name the type. We recommend the certified versions, since "certified" signals to consumers that it is a certification mark.)