This page brings together the resources System Partner companies need to work with bluesign: bluepass certification mark guidance, label artwork, and System Partner identity assets. Updated as new materials become available.
Two things are kept separate here. bluepass is the certification mark that appears on certified products, articles, and chemical products. System Partner identity is how a company shows its partnership with bluesign. The sections below follow that split.
Not sure which resource you need? Contact your bluesign point of contact.
How to apply the bluepass mark and make claims about certified products, articles, and chemical products. Start with the Labels & Claims Guide. The Transition Guideline covers the move from the previous bluesign® PRODUCT and bluesign® APPROVED marks. The FAQ document answers frequently asked questions about bluepass.
The bluesign System Partner logo and brand guidelines, for companies communicating their partnership with bluesign. This is separate from the bluepass certification mark. Use these assets only as set out in the guidelines, to keep partner communication consistent and accurate.
Production files for the bluepass labels and marks. Each zip is self-contained and includes the formats needed for its intended use. The Labels & Claims Guide explains which file to use and when.