Follow the blue way

The blue way

THE BLUE WAY by BLUESIGN represents the vision and mindset of responsible and sustainable manufacturing of textile consumer products. BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in. Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN changes the environmental impact of textiles for good. As a solution provider and knowledge broker, BLUESIGN acts as an independent verifier to secure trust and transparency. Corresponding to this approach, BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step.

FOLLOW THE BLUE WAY and join in to protect our blue planet.


At BLUESIGN, people are the focal point. BLUESIGN is involved with people at work as well as with the effects textile products have on their users. The highest demands on workplace safety and consumer protection protect people at the workplace and ensure that everybody feels good about buying and wearing the textile products.


BLUESIGN respects the natural beauty of our blue planet and is involved in reducing negative impacts from textile manufacturing. The strictest criteria to protect the water, air and soil, as well as to reduce waste management, keep the environment intact for future generations.


Responsible handling of resources is a prerequisite to a high quality of life. On the one hand, natural resources should be improved and reused as much as possible; on the other, negative impacts from unnecessary use of resources must be prevented. Resource productivity is the ecological and economical readiness to manufacture the highest quality and most value-adding textiles. This is achieved by minimizing the use of resources and reducing the environmental burden. BLUESIGN promotes the optimization of resource productivity through process efficiency and the minimization of resource and material use.

Set a sign

bluesign product 

Identify consumer products that meet the bluesign® CRITERIA.

Highest degree of safety for the consumer
Manufacturing with lowest possible impact on people and the environment
Responsible use of resources

When shopping, look for the bluesign® PRODUCT label and support the textile industry on your trip along THE BLUE WAY. Live the blue way.


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bluesign thinks holistically

Utilizing the solutions specifically developed by BLUESIGN, companies are using the best technologies possible from the raw material to the finished product, supporting innovations and thus step by step, their sustainable performance.


BLUESIGN is a holistic system that provides solutions in sustainable processing and manufacturing to industries and brands. Based on strict criteria, auxiliary material and services are developed to support the company specifically in its sustainable development. As an independent authority, BLUESIGN checks the progress that a company has made in this effort, provides continual further development of solutions and continuously optimizes its criteria.

The system behind the product sign guarantees the highest degree of assurance to consumers and ensures that the products were manufactured with responsible use of resources and the lowest possible impact on people and the environment.

What requirements do manufacturers and brands need to fulfill?
According to the strict bluesign® CRITERIA, the manufacturers and brands are required to act responsibly and sustainably with regard to people, the environment and resources. These set forth all of the relevant information and ensure consistent transparency and traceability of all processing steps down to the raw materials. The materials created within the product chain or intermediate products are assessed by
BLUESIGN and bear the bluesign® APPROVED label. They form the basis for a bluesign® PRODUCT.

Each textile product is the result of a comprehensive manufacturing process. Raw materials and many other components are needed for this, such as dyes or chemical auxiliary materials. The bluesign® SYSTEM offers solutions for manufacturers of these components. They can have their production processes and composition of the components assessed based on the bluesign® CRITERIA and optimize sustainability. Assessed and sustainably produced components are designated as bluesign® APPROVED. Thus, step by step, there are no missing links in sustainable materials and work stepsfrom the raw material to the finished product.

A bluesign® PRODUCT is only offered by brands that have committed to the bluesign® SYSTEM. A sustainable product of this type consists of at least 90 % bluesign® APPROVED textiles and 30 % bluesign® APPROVED accessories. The goal is to reach 100 % BLUESIGN confirmed components. The entire product guarantees the highest degree of assurance to the consumer.

BLUESIGN gives you the assurance that only companies that act responsibly were involved in the manufacture of a product that is designated with the bluesign® PRODUCT label. They have used the best technologies available, used resources responsibly and taken care to minimize the impacts on people and the environment. With your purchase of products that carry the bluesign® PRODUCT label, you are supporting companies in their sustainable development and become a part of a unique movement.

Other questions? Talk to us!


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