
Geoffrey McKenzie is Global Marketing Manager at bluesign, where he leads content strategy and SEO. He writes about textile chemistry, regulation, and sustainability for an industry audience, working with specialists in the bluesign Academy to turn technical work into content that people across the supply chain can actually use.
He is not a chemist or a regulatory specialist. Technical content published under his name is reviewed by a named subject-matter expert before it is published, and the reviewer is credited on the article.
Geoffrey is based in New York City, and has a background in marketing and content strategy for highly regulated industries.