Let’s continue leaving our mark – together.

At Active Brands, sustainability is a shared commitment that spans our entire portfolio of sports and outdoor brands. For Kari Traa, Sweet Protection, Dæhlie, Johaug — and all brands within the group — sustainability is both a responsibility and a strategic priority.

It means creating high-performance products that last and that people enjoy wearing and want to care for, while actively minimizing harm and maximizing positive impact throughout the value chain.

From material sourcing and vendor verification to product design, development, logistics, and customer engagement — sustainability is embedded in how we make decisions and build for the future.

While we’ve worked with bluesign system partners in our supply chain for many years, Active Brands became a bluesign system partner ourselves only a few years ago.

This step has supported us in strengthening internal processes and increasing transparency around environmental impact and material choices across our brands. Even before becoming system partners, we had solid confidence in the quality and responsibility of our materials — but joining the system has taken our commitment to the next level.

It gives both us and our customers added assurance that our products are made with clear focus on chemical safety, environmental responsibility, and worker well-being — all without compromising performance.

We look forward to continuing this journey with bluesign, as we work together to further reduce the environmental footprint of our products and keep raising the bar for responsible production.

At Active Brands, we’re on a sustainability journey guided by leadership commitment and a solid foundation of responsible business values. With the support of our owners and leadership, we’ve been able to set bold targets — particularly in areas such as climate action and material impact. At the same time, safeguarding worker well-being has consistently been a core part of how we operate.

What truly moves us forward is the internal drive and engagement across our teams. This has enabled steady progress in reducing our environmental footprint throughout the value chain, while also pushing us to create products that are not only high-performing, but built to be worn, appreciated, and tested over time.

Collaboration remains key. We see opportunities in advancing lower-impact material manufacturing and improving traceability — areas where partnerships like the one with bluesign, as well as collaboration with industry peers and supply chain partners, play a critical role.

We also see potential in engaging customers more actively around product care and longevity, helping extend the life of what we create. Looking ahead, we hope to see increased alignment from legislators, and we’re encouraged to have strong partners like bluesign who share our direction and ambition for meaningful change.

At Ref, sustainability is always a primary consideration and never an afterthought. This is reflected in our material choices, production strategies, and of course customer experiences.

Sustainability isn’t always a one-size fits all approach and can sometimes be an evolving target. We are true believers in continuous improvement especially when it involves our supply chain partners.

Thankfully, we’re not alone in our efforts to make fashion more sustainable and aspire to be a lever for positive change when it comes to supporting and motivating our manufacturing partners around the world.

With its unique and deep industry expertise, bluesign has helped us expand how we analyze material sustainability, going beyond fiber composition and certifications and taking a more holistic approach to chemical management.

We’ve deepened our engagement with supply chain partners to request better and more specific information on their production practices and connect it to our clean chemistry goals. We have big targets ahead of us, but as bluesign SYSTEM partners we’re confident that we have the tools to be thoughtful and strategic as we progress.

In the last couple of years, we’ve taken a deep dive into our clean chemistry requirements and implementation strategy. We’ve leveraged the knowledge gained through the bluesign SYSTEM partnership to build our own expertise in sustainable chemical approaches and communicate more effectively with our partners and our teams.

The biggest opportunities for progress will be in how we can support improvements in material processing within our supply chains and help our supply chain partners advance in their own sustainable chemistry journeys. Specifically, we will focus on implementation and analysis.

As a result of our partnership with bluesign, we can better utilize the data we’ve collected and conduct supply chain analyses so we can push for continuous improvement in our supplier relationships and sourcing strategies.