Vogue Spotlights Chemical Risks in Gorpcore and Features Insight From bluesign

Why Vogue Turned to bluesign

The Vogue piece highlights the growing scrutiny around PFAS and other functional chemistries used in waterproofing, stain resistance, and durability treatments. As brands work to understand these risks and transition away from certain substances, Vogue sought bluesign’s perspective on what safe and responsible chemical management requires.

Dr. Daniel Waterkamp of bluesign explains the persistence and mobility of PFAS, why these chemicals raise global concerns, and how scientific verification is critical to avoid oversimplified claims.

Read the full Vogue article here.

Performance Apparel and the Complexity of Chemical Alternatives

The article notes that while many brands are phasing out intentionally added PFAS, the transition is not straightforward. New chemistries require extensive testing and can introduce trade-offs, such as lower durability or more frequent maintenance. Supply chains must also adapt, making change slow but necessary.

This reflects a broader shift in the industry: performance materials must be evaluated not only for functionality, but also for their environmental and health impacts.

The Importance of Verified, Responsible Chemical Management and Clean Inputs

Vogue’s coverage emphasizes that labels such as “PFAS-free” can oversimplify complex chemistry. Responsible communication and decision-making require data, transparency, and rigorous evaluation.

At bluesign, we help brands, manufacturers, and chemical suppliers:

• Assess and verify chemical inputs
• Reduce unnecessary chemistry use
• Select safer alternatives that balance performance and impact
• Improve visibility across global supply chains

Read the Full Feature

For the full Vogue article, visit:
https://www.vogue.com/article/the-darker-side-of-gorpcore