Is Fashion Ever Really Clean? Vogue Explores the Answer With Insights from bluesign

Moving Beyond “Clean” as a Buzzword 

The word sustainability has become ubiquitous in fashion. But as Vogue highlights, real progress depends on more than using recycled fibers or launching capsule collections. It requires addressing the impact at its source — the chemicals, materials, and processes that make up every stage of production. 

That’s where bluesign’s approach is different. Rather than assessing finished goods after the fact, we start at the chemical level, ensuring that only safe inputs and responsible processes enter the supply chain in the first place. By doing so, bluesign helps eliminate harmful substances before they ever touch workers, consumers, or the environment. 

Accountability Through the Entire System 

Unlike programs that focus solely on end products or certifications for isolated materials, the bluesign System provides a holistic framework that covers people, planet, and process. It connects chemical suppliers, manufacturers, and brands under one standard — supported by rigorous on-site assessments, data validation, and continuous improvement. 

The result is transparency that’s actionable, not aspirational. When a product carries the bluesign PRODUCT label, it reflects responsible chemistry, verified supply chains, and a measurable commitment to sustainability. 

Redefining What “Clean” Means in Fashion 

As Vogue concludes, there’s no single solution to making fashion “clean.” But by starting where others stop — at the chemistry behind every fiber — bluesign is helping the industry move from promises to proof. 

Read the full article on Vogue