EmpCo: Where bluepass stands

From 27 September 2026, the EU Empowering Consumers Directive (EmpCo) sets stricter rules on environmental claims, and new requirements for the certification schemes behind sustainability labels.

bluepass meets those requirements, and nothing changes for bluesign System Partner companies. Join Chu Wong, who has helped lead our work on this, to understand why, and what it means for your own claims.

1. An overview of the EU EmpCo Directive and what it prohibits
2. How bluepass and the bluesign System meet the EmpCo requirements for certification schemes
3. Your questions, answered live

We will also cover what happens to product already in the market, including anything carrying bluesign® PRODUCT, and what, if anything, you need to do.

Send your questions in advance to info@bluesign.com and we will answer them in the session.