INCLUDING THE ENVIRONMENT IN KEY PERFORMANCE INDICATORS
Established business practices dictate companies evaluate the success or failures of their business model on key metrics that adhere primarily to financial standards that comprise a healthy balance sheet. These financial metrics, also known as key performance indicators or KPIs, take aim at the bottom line, with little to no evaluation of other metrics outside of fiscal measurements, such as revenue and profit after tax and expenses. However, a strong consumer trend is positively influencing companies to use eKPIs, or environmental key performance indicators, as part of that business model evaluation. It is no longer enough to evaluate the future strength of a manufacturer on its financial position without adding in the environmental aspect of their responsible use of resources.