bluesign and Black Pearl Featured in Sourcing Journal for Campaign Tackling Single-Use Fashion

A Campaign to Reduce Concert Clothing Waste

The feature highlights how single-use fashion remains a significant sustainability issue. A Censuswide study cited in the article found that people purchase an estimated 7.5 million outfits each year for music festivals and wear them only once. For festival-specific apparel alone, the UK consultancy valued this market at about $307 million.

bluesign partnered with Black Pearl to address this pattern by promoting more responsible choices at live events. The campaign’s goal is to shift both habits and culture by making it easier and more appealing to rewear, repurpose, or keep clothing longer.

Linking Personal Style to Responsible Production

The article details how the initiative connects everyday garment choices with cleaner, safer production. Campaign merchandise designed with bluesign APPROVED® chemistry includes an organic cotton T-shirt and a regenerative hemp hoodie. A portion of proceeds supports organizations at the intersection of music and sustainability.

Participating artists will also promote the campaign before and during shows, encouraging fans to take one of three pledges. Event organizers can measure collective impact, giving audiences a way to see how their actions contribute to reduced waste.

Why It Matters

The feature emphasizes that fashion and music shape cultural behavior. By making rewearing and customization part of the concert experience, the campaign aims to turn large cultural moments into opportunities for meaningful environmental progress.

Click here to read the full article in Sourcing Journal.

Click here to learn more about the #NoSingleUseFashion campaign.