The Burton Corporation
Here at Burton, we have a responsibility to the sport and lifestyle we pioneered, and to the environment and people that sustain them. From our products to our environmentally focused company culture, sustainability is a part of who we are and who we've always been since Jake started Burton in a Vermont barn back in 1977. Our commitment is to make Burton as respected for our environmental and social impact as we are for our products. In doing so, we will help to make snowboarding – and our lifestyle – sustainable well into the future.
bluesign is a huge part of our work around improving our impact. On the product side specifically, we have the "Green Mountain Process," where each decision considers sustainability. We started this in 2008 and our two biggest product features are bluesign and an rPET project with Mountain. Dew. In 2011, Burton engaged bluesign to help us dive deeper into making our products and supply chain more friendly to people and the earth. We see bluesign as the gold standard for ensuring that our products are free from hazardous chemicals and are made as responsibly as possible, using fewer natural resources whenever possible and cleaning our waste streams in the manufacturing process as much as possible. We are committed to this journey and plan to increase our line of bluesign products each year. Check out burton.com/sustainability to learn more about what we’re doing.
Ali Kenney, Director of Global Sustainability, Burton Snowboards