Deuter Sport GmbH & Co. KG
Deuter is known for its high quality, its functionality and the products’ longevity! Once stitched together, a Deuter backpack lasts virtually forever. At our headquarters in Germany, we also have a repair service, where products are made functional again at cost price – no matter how old they are. We believe that extending the ‘life’ of the product is an essential contribution to preserving resources and therefore to conserving the environment.
We’ve been working with bluesign on the implementation of the bluesign® standard in our supply chain already since 2008. Both our long-term suppliers also support the input-stream-management approach – and thus, 100% of our production partners are bluesign® system partners. This is a strong signal for our material suppliers and will also help us pushing our targets in the future. The implementation of the standard is still a great challenge, especially for complex hardware products such as quality bike or trekking backpacks. Yet, our commitment is themed “from acorns oak trees grow” and we are dedicated to our policy of many small steps. Together with the bluesign technologies experts we are ambitious to fulfil our goal: to constantly reduce the negative impact of our actions on man and nature!
Katrin Bauer, Corporate Responsibility