Benefit from a unique standard!

A spate of ecological scandals and health scares together with the increasing scarcity of resources have made consumers more sensitive to harmful substances in textiles and to production methods that damage the environment. International legislators have already reacted to this and will introduce even stricter regulations in future, such as the new EU Regulations "Registration, Evaluation and Authorisation of Chemicals" (REACH). Aside from the legal aspect of consumer and environmental protection, the future of the textile industry belongs to brands that can guarantee their products are safe for humans and the environment.

Together with common quality factors like functionality, quality or design, the aspects of environment, health and safety, and the demonstration of an awareness of responsibilities that accompanies them, are becoming a decisive factor for brand image. These aspects are increasingly significant in terms of the trust that consumers place in a brand. This means that the bluesign® standard, which has gained international acceptance among power groups and opinion formers, paves your way to lasting economic success and assures you of a profitable future. It is your guarantee that along the complete production chain, the products you sell that meet the bluesign® standard only contain components and pass through processes that are harmless to people and the environment. Hence it guarantees you an absolute rock-solid reputation, and together with the bluesign® label makes a substantial contribution to a positive brand image.